“Sign up for my Newsletter and get this free E-Book, Article, etc.” Every day we are bombarded with advertising riding high on the something for “Free” marketing wave. Products and giveaways for free, automated services, such as video tutorials, for free. By now everybody has been accustomed to having and expecting everything to be free, not realizing that this is just a revolving door, where the marketer is coming through the backdoor and asking for your personal data and money. What is annoying about this pandemic form of advertising is that it creates a lot of noise, aka information overflow, which throws people either off track or into constant distraction losing focus of what is important in life = real connection with real people!
A result of this type of advertising is the following phenomenon:
- shortened attention span (on average people cannot carry a meaningful conversation anymore as they